A Web Developer who cares about profit

I help service-based businesses who struggle to turn attention to leads by building fast and clean websites


We write to taste life twice, in the moment and in retrospect.

Web Development

Hook where? (Navigation hook in GeneratePress)

How Hooks in WordPress behaves, and how to add a CTA button to the main menu for better lead conversion.
Google analytic meme

Fathom vs Google Analytics (Google Analytics alternative)

A quick comparison between Google Analytics and Fathom, and explore the possibility if Fathom is truly the GA-killer that it claims to be.
Web Development

Reusable blocks vs Global styles vs Local pattern (GenerateBlocks & GeneratePress)

A quick comparison between Reusable blocks, Global styles and Local patterns in GenerateBlocks and GeneratePress, and a guide on when to use them, respectively.
AnalyticWeb Development

Google Analytics for indoor foot traffic

Transformation from project-driven to product-lead growth.
Mobile POS for restaurants mock up
Web Development

Stock market-like POS (Single-page application)

Building a full-stack POS with 0 prior programming experience.
Capoeira dancing at Brazil Rio

Digital preservation of regional traditions

Visiting Brazil with UNESCO & Tencent.


Things that keep me excited and busy.


The work speaks for itself.

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Questions? Let’s talk about whether I make sense for your business.

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